I help small business owners to creatively solutions to run their operation more efficiently so that you can target your intended market and have a consistent flow of income and most importantly a healthier work-life balance.
.png){kind=small}
Stuck at a crossroads
Your business needs a roadmap!
about me
SUSETH ALLEN
.jpg)
BUSINESS CONSULTANT & BRAND STRATEGIST
As a business owner for over 12 years, I have experienced the highs and lows that come with the territory. I know all about the Good, the Bad and the Ugly stages of being a business owner.
My last business, I was a wedding and event decorator and planner, for 6 year! Initially my business started out as a ‘side hobby’ when I was maternity leave and then it grew! So much so, in my 4th year of business, I opened a storefront and decided to quit my comfortable well paying full-time job and take the courageous leap of faith and dedicate myself to my business full time. And boy, was it scary!
I was so busy being everything to my business, the accountant, the social media strategist, customer service, the manager and the employee PLUS I had two small children! It was a lot. I started to sacrifice my sleep, which led to me burning myself out and eventually mental health started to deteriorate. Which left me feeling overwhelmed and undervalued.
​
I had to make a change, a really big one. I had to re-align my business' value, so I rebranded and created a team of professionals that could help me in growing my business, in the right direction.
​
Here I am now to help you with your business' challenges and goals. I paid dearly for a lot of the learning lessons and wouldn't want you to go through the same. I am here to help you as much as I can. Let's talk!
​
Sue
​
It was at low point that I realized that I needed to:
01
Rebrand my business and myself.
02
Create boundaries for my clients to be able to schedule family and me time.
03
Create systems and procedures in place so that I could run my business more efficiently.
04
Hire the right professionals and programs to handle my administrative tasks.
It was then, and only then that I started to feel like myself again. I had better time management which gave me a better business- life balance. The feeling of overwhelm went down drastically, lol it never really goes away.
As a result of my learning experiences, I developed a series of successful processes and techniques that can help you avoid the common mistakes that I made.
​
During our initial consultation, I will research your industry and tailor my solutions to your business' unique needs. From there I will make suggestions on how we can address the changes needed to bring your business to the next level.
​
Together we will determine which course of action would be most suitable for your needs. I will look to embarking this business journey with you.
.jpg)
fun facts
ABOUT ME
-
I'm fluent in French. I was in French immersion since grade 2.
-
I went to school for Marketing and Business Administration.
-
I used to be a flight attendant for 9 years.
-
I love to travel, been to 26 countries.
-
I love fashion and getting dressed up.
